This video where a Google employees has some great tips on building a good website. The production of the video is a little shaky but if you can put up with it You'll get some great advice. The synopsis of this video is:
- sell or offer something worthwhile on your site (No Junk)
- start a blog
- Use smart marketing (explained in the video)
Matt also states that WordPress websites offer great SEO. He also states that you can stat with a WordPress site and move up to a custom site as you go along. Here at BetterbizWorks we can offer you the best fo both worlds (a WordPress site that's Custom and affordable). enough with the shameless plugs. Enjoy the video.