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App Rewards Programs

Return customers are the lifeblood of any small business. It is important for consumers to feel connected to a business, in order for them to come back. With an app for your small business, your customers can see your logo every time they open their phone; and give them access to your contact info, GPS [...]

By | July 21st, 2016|Uncategorized|Comments Off on App Rewards Programs

Marketing To Generation Z – What Do They Want?

Generation Z was born between the mid 1990's to the early 2000's. This generation lives on it’s technology and loves social media. In order to market to Gen Z you need to offer excellent mobile venue. Gen Z lives on their mobile phones and tablets. They spend more time on their apps and the internet [...]

By | May 8th, 2016|Apps, Marketing, Mobile apps, Technology, Website Design, Websites|Comments Off on Marketing To Generation Z – What Do They Want?

Responsive Websites and Mobile Apps – A Winning Combination

It’s important for business in the NY City area to engage existing customers on their mobile phones, tablets and PCs. Many consumers use all three and they expect companies to offer ease of use on the platforms they are comfortable on. Consumers engage on mobile phones when they are on the go, teablets are useful [...]

By | May 8th, 2016|Apps, Mobile apps, Responsive Design, Website Design, Websites|Comments Off on Responsive Websites and Mobile Apps – A Winning Combination

Benefits of Geofencing with Your Small Business App

A major benefit that apps offer to small business is push notifications with geofencing. You might have heard of or experienced geofencing, but you may still be wondering how it works and how it can benefit your business. Once you have an app for your business, you can ask your customers or clients to download [...]

By | January 16th, 2016|Apps, Technology, Uncategorized|Comments Off on Benefits of Geofencing with Your Small Business App

10 Tips for Better SEO

Attractive, User Friendly Design - The design of your website can affect its ranking to a search engine. Smooth designs and easy navigation can help fix this issue. For more on this view our previous article on the subject. Utilize Social Media - Your business pages on Social Media should have links to and from [...]

By | September 30th, 2015|Advertising, BetterBizWorks, Marketing, Search Engine Optimization (SEO)|Comments Off on 10 Tips for Better SEO

Your Brand with Web Design and SEO

Better Biz Works looks at any number of websites throughout any given day. Many websites that were built a few years ago may not look as good today. Studies have shown that the way your website looks is just as important as the content. An older looking website is an easy way to make potential [...]

By | September 24th, 2015|BetterBizWorks, Marketing, Search Engine Optimization (SEO), Website Design|Comments Off on Your Brand with Web Design and SEO

Reasons For a Responsive Website

Mobile website usage is growing by leaps and bounds. Your customers are looking for sites that are friendly to their device of choice. Get an edge on the competition. If you have a responsive website and your competition doesn't, that may be a good reason people to abandon their site and buy from yours. Positive [...]

By | December 6th, 2014|Responsive Design|Comments Off on Reasons For a Responsive Website

The Benefits of Mobile Marketing

Marketing your business is more than just creating a message and determining how to split your budget, it’s also about knowing the recent trends and positioning your money where you’ll get the greatest returns. The internet is a dynamic kingdom, and online marketing is in a continuous flux, containing search engine marketing, which has developed [...]

By | September 3rd, 2014|Uncategorized|Comments Off on The Benefits of Mobile Marketing

SEO and Blogging on Your Site

Websites today compete for the top spots on Google and Bing when consumers search for a service. While consumers may not search for that particular business, it may come up based on it’s services, and the amount of clicks the site gets. One way the sites get noticed is through Search Engine Optimization, or SEO [...]

By | August 30th, 2014|Advertising, Important Business Tools, Marketing, Search Engine Optimization (SEO), Social Networking, Tips For Small Business, Websites|Comments Off on SEO and Blogging on Your Site

Benefit from Online Reviews

Today, customers have endless opportunities when it comes to interacting with brands. If you love a certain product you just ordered, you can leave a personal review on the company’s website. If the service at a particular restaurant was poor, you have the option of leaving a negative review on their site for everyone to [...]

By | August 12th, 2014|Uncategorized|Comments Off on Benefit from Online Reviews

How to make your company stand out on Instagram

Looking to attract more followers on Instagram? Are you using Instagram to its full potential?Instagram engagement is approximately 58 times higher per follower than Facebook. Don’t underestimate its marketing potential. Here are 5 ways to make your brand stand out on Instagram to achieve more followers and get better exposure for your business. 1. Advertise [...]

By | July 29th, 2014|Uncategorized|Comments Off on How to make your company stand out on Instagram

5 Tips To Amplify Your Business Through Online Marketing

The 21st century focuses on innovation and technology, and marketing is not exempt from these trends. While you might be uncertain about the benefits of internet marketing, understanding the tremendous power it has can change your mind. What the Customers want: When possible clients hear about your company through word-of-mouth or a print advertisement, they [...]

By | July 16th, 2014|Uncategorized|Comments Off on 5 Tips To Amplify Your Business Through Online Marketing

Most Effective Facebook Calls To Action

Just asking someone to share a post is frequently the most effective call to action (CTA) for Facebook posts by brand according to recent reports (TrackMaven). Posts that contain the word "share" have almost two times as many social actions (likes, comments, and shares) on average compared with those that do not (4.02 vs. 2.19 [...]

By | June 30th, 2014|Uncategorized|Comments Off on Most Effective Facebook Calls To Action

Building a Website – Things To Consider

Before you decide to have a website built, think about what you want the site to accomplish for your buiness. Will it be a brochure site, a blog or an e-commerce site? Pick a platform that suits your needs. We like Wordpress for blogs. Open Cart and Magento for e-commerce, vTiger for CRM and you [...]

By | June 29th, 2014|BetterBizWorks, Tips For Small Business, Website Design, Websites|Comments Off on Building a Website – Things To Consider

Customer Service Tips

As more companies lean towards computerizing and outsourcing, one thing that stays prevalent in the business world is customer service. No matter what your competition in an area may be, customer service and relations come to play huge roles in how a consumer rates a company in any field.     Getting to know your customers [...]

By | June 3rd, 2014|Advertising, Important Business Tools, Lessons, Marketing|Comments Off on Customer Service Tips

Organic Search – Why It’s Important

Many business owners come to me asking for more traffic to their website. The thought never occurs to them that having great content on your website is paramount to attracting new customers and keeping existing ones. Today there is no magic pill for web traffic for small business. If you want returning customers, giving them [...]

By | May 31st, 2014|BetterBizWorks, Marketing, Search Engine Optimization (SEO), Social Networking, Tips For Small Business|Comments Off on Organic Search – Why It’s Important

The Difference Between WordPress and Bootstrap

The internet is changing once again, with the evolution of new mobile products many people are looking at alternatives to standard web platforms. Among websites, Wordpress is one of the most common topping 17% of sites. This titan of the web industry is built to allow for easy use, dynamic visual flow along with interactive [...]

By | March 8th, 2014|Uncategorized|Comments Off on The Difference Between WordPress and Bootstrap

Online Marketing Tools for Your Business

Beginning to market your business can be a challenge, if you don’t know where to start. Marketing online is not just about making a website, or forming a facebook page. Whether posting pictures, videos, or articles for your business, you need to know what look, demographic, and format you should have. Here are ten basics [...]

By | February 19th, 2014|Uncategorized|Comments Off on Online Marketing Tools for Your Business

Why do you need a mobile website?

The majority of American families have access to more than one mobile device on any given day. Over 15% of all internet access in America comes from a mobile device and is rising every day. Use of smartphones and tablets has exploded and the small business hasn’t kept up with mobile demand. The best way [...]

By | January 10th, 2014|Cloud Applications, Important Business Tools, Marketing, Tips For Small Business, Website Design, Websites|Comments Off on Why do you need a mobile website?

It’s 2014. Where’s Your Marketing Plan

It's 2014. Where is your marketing plan? Hopefully you have cut back or eliminated your telephone book ads and created a fresh website with a local professional website designer, which can help you market your business online. Once your site is built you need to create multiple streams of traffic to your website. Market your [...]

By | January 2nd, 2014|Advertising, Marketing, Tips For Small Business|Comments Off on It’s 2014. Where’s Your Marketing Plan