Mobilizing by going local is a sure way to gain customers especially in an age where the number of smart phone users is rapidly increasing. Location aware ads contain maps, phone numbers, and a distance feature to tell the inquirer how close they are to your business. Creating location aware ads will benefit your company as one in three mobile searches originate from nearby mobile users. These people are usually ready to buy as over 40% of smart phone users make a purchase after a search. Turn to the video below to learn about a brief overview about Google Mobile Ads.