Understanding Total Marketing ROI for Your Business

Many businesses today have a Marketing plan that incudes print, Television and internet. If you do Kudos to you. the real question is are you tracking the ROI for your marketing. Most people have attempted to track their print marketing , but have a tough time wrapping their arms around their ROI on the Internet. [...]

By | 2017-05-02T16:52:35+00:00 March 27th, 2011|Advertising, Marketing, Our Services|Comments Off on Understanding Total Marketing ROI for Your Business

Google Search Facts for 2010

The trend for online marketing grows stronger and stronger every year. From searching to shopping to buying, all the statistics point to an expanding online market, while print dwindles. So, why is it that half of small businesses spend less than half of their advertising budget online. I believe it's lack of knowledge and fear [...]

By | 2017-05-02T16:52:35+00:00 March 5th, 2011|Advertising, BetterBizWorks, Lessons, Marketing, Our Services|Comments Off on Google Search Facts for 2010

Help Fund Your Website With AdSense

If you have a blog or a website that attracts visitors, AdSense can be a great way to create income on your website. AdSense works like this. Google scans your website for content and picks advertisements that match the content on your site. Many of the ads will compliment  the content written on your site. [...]

By | 2017-05-02T16:52:35+00:00 February 12th, 2011|Advertising, Lessons, Marketing, Tips For Small Business|Comments Off on Help Fund Your Website With AdSense

SuperBowl Ads Prove Internet Marketing

If the 2011 Super bowl hasn't proven that combining Television ads with Internet ads makes for effective marketing nothing will. The top 10 searches on Google this evening included: Chrysler 200 Christina Aguilera National Anthem Super Bowl Sweet Child O' Mine Black eyed Peas Halftime Show Star Spangled Banner Lyrics 2011 Beetle Slash Medal Of [...]

By | 2017-05-02T16:52:36+00:00 February 6th, 2011|Advertising, Marketing, Tips For Small Business|Comments Off on SuperBowl Ads Prove Internet Marketing

SEM or SEO? Flip A Coin.

Definition: Search Engine Marketing  -  The act of Internet marketing to promote websites by increasing web ranking in search engines. and improving the Position of page listings on result pages through the use of search engine optimization and paid advertisement. Definition for Search Engine Optimization is the same as the definition for Search Engine Marketing. [...]

By | 2017-05-02T16:52:36+00:00 February 5th, 2011|Advertising, Marketing, Search Engine Optimization (SEO)|Comments Off on SEM or SEO? Flip A Coin.

Add a little Spark To Your Emails

Email marketing is alive and well, but old email promotions are dead. If you want your emails to be more effective, here are a few ways to spice up your email advertising. Get the customer's Attention in the Subject Write compelling text. Make sure your email uses HTML Add Photos that sell Add a  video [...]

By | 2017-05-02T16:52:36+00:00 January 31st, 2011|Advertising, Marketing, Our Services|Comments Off on Add a little Spark To Your Emails

Using The Data In Webmaster Tools

Google Webmaster Tools offers tons of data. The problem is that the average website owner doesn't know what to do with the data available and reading the instructions in Webmaster tools is sometimes akin to watching paint dry. I am attempting to put together a series of videos to help you get Webmaster Tools up [...]

By | 2017-05-02T16:52:36+00:00 January 30th, 2011|Advertising, BetterBizWorks, Marketing, Our Services, Search Engine Optimization (SEO), Technology|Comments Off on Using The Data In Webmaster Tools

Google Content Network Advertising

The Google Content network allows Internet advertisers to reach people while searching Google and during the other 95 percent of the time users are Reading and enjoying the rest of the Internet, like while they're browsing other online content. Reaching people while they're browsing the news, blogs or products and reviews. Google uses contextual targeting [...]

By | 2017-05-02T16:52:36+00:00 January 30th, 2011|Advertising, BetterBizWorks, Marketing, Our Services, Tips For Small Business|Comments Off on Google Content Network Advertising

AdWords Primer – Learn How to Google Pay Per Click Advertising Works

Adwords offers a comprehensive pay per click adverting package. Turn advertising on and off in minutes Use advertising as needed and only pay for the people that click to go to your website. Google offers this pay per click advertising on an auction type basis whwere the highest bidder gets the ad spot closest to [...]

By | 2017-05-02T16:52:42+00:00 December 21st, 2010|Advertising, Our Services|Comments Off on AdWords Primer – Learn How to Google Pay Per Click Advertising Works