Instagram as a Marketing Platform

Over its course of seven years, Instagram has become one of the most popular social media platforms. This outlet is used for professional marketing, as well as to reach a personal audience. Instagram has quickly become a main outlet for advertising. Here are our best tips for businesses taking advantage of Instagram. Instagram Business You’ll [...]

Inbound Marketing vs Outbound Marketing

Small business marketing is on the rise, and traditional marketing strategies, also known as outbound marketing, are becoming less and less effective. According to a study ran by The Guardian, 86% of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90% of executives ignore cold calls. Inbound marketing, [...]

By | 2018-04-17T16:20:58+00:00 April 17th, 2018|BetterBizWorks, Marketing|Comments Off on Inbound Marketing vs Outbound Marketing

Why Your Business Should be Sending Email Blasts

Email blasting is a powerful marketing tool for a business to communicate with their audience. These emails spread the word of your business in a professional manner, while keeping your intended audience/clients returning. They are also a significant reinforcement of your brand. Businesses can build credibility and trust with their audience from the helpful content [...]

By | 2018-04-05T16:38:07+00:00 April 5th, 2018|BetterBizWorks, Marketing, Social Networking|Comments Off on Why Your Business Should be Sending Email Blasts

Small Business Marketing Trends

The marketing world is constantly growing and changing. If your business doesn’t keep up, it can fall behind. It is crucial for small business owners to ensure their company is in the best shape it can be, while staying up to date with the times. High ranking in search engines- One essential step in running [...]

By | 2018-03-20T16:29:22+00:00 March 20th, 2018|Advertising, BetterBizWorks, Database Solutions, Important Business Tools, Lessons, Marketing, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on Small Business Marketing Trends

Useful Apps for Small Businesses

Apps are extremely present in today’s business world. They are widely useful to the company, as well as the consumer. Apps are a great tool for entrepreneurs to take advantage of today’s technology, to stay organized, and up to date. Google Drive- Google’s new drive app, docs, allows users to transport and edit files from [...]

By | 2018-03-15T15:08:24+00:00 March 15th, 2018|Apps, BetterBizWorks, Marketing, Tips For Small Business, Websites|Comments Off on Useful Apps for Small Businesses

Content Marketing for Your Website

When it comes to marketing your business, finding the right amount, and type of content that is right for you and your business can be important. Putting that content out onto the web for your audience, your potential clients, is vital to maintaining a growing online presence for your business. This type of creation-based attraction [...]

By | 2018-03-09T13:50:52+00:00 March 9th, 2018|Advertising, Important Business Tools, Marketing, Our Services, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on Content Marketing for Your Website

B2B Video Marketing

The use of video in online marketing has been growing exponentially. Videos allow for a company to present itself in a new light, and create a more personal connection with the consumer. But what about the B2B companies? Videos can be an incredible avenue to attract potential clients, keep old ones returning, and help inform [...]

By | 2018-02-21T17:53:18+00:00 February 21st, 2018|Advertising, Marketing, Online Video, Search Engine Optimization (SEO), Technology, Tips For Small Business, Video|Comments Off on B2B Video Marketing

How to Drive Traffic to Your Website

A website is an essential part of any small business. Not only is it a reflection of your company, but it’s purpose is to inform, make sales, and draw attraction as well as attention to your business. Target the proper audience with social media marketing. Use websites such as Facebook, Twitter, and Instagram. Post on [...]

By | 2018-02-06T13:37:48+00:00 February 6th, 2018|Advertising, BetterBizWorks, Important Business Tools, Marketing, Social Networking, Tips For Small Business, Websites|Comments Off on How to Drive Traffic to Your Website

Social Media’s Strong Presence in Marketing

In today’s day and age, marketing plays an extremely significant role within small businesses, as well as the success within the company. Let us help your business reach its full potential with our wide variety of marketing strategies. Social media is a prime example of useful marketing. Websites such as Facebook, Twitter, and Instagram help [...]

By | 2018-01-23T15:49:44+00:00 January 23rd, 2018|Important Business Tools, Marketing, Social Networking, Uncategorized|Comments Off on Social Media’s Strong Presence in Marketing

How Big is Your Video Audience?

Video is one of the fastest growing media platforms. Social Media networks are embracing it as one of the best advertising choices, for businesses of all sizes. Videos help returning customers see how you are innovating, and show potential customers why they should choose you. People Want Videos Consumers want video. They consume more video [...]

By | 2018-01-17T15:41:26+00:00 January 17th, 2018|Marketing, Our Services, Search Engine Optimization (SEO), Video|Comments Off on How Big is Your Video Audience?

Content Creation For Organic Traffic

Creating content can be easy; but in order to make quality, meaningful content that reaches your market, you need to know exactly what to go for. Whether your business is based in New York, New Jersey, or wherever; having content that brings organic traffic to your website can bring you the best results. No matter [...]

By | 2018-01-02T17:05:38+00:00 January 2nd, 2018|Advertising, Important Business Tools, Marketing, Search Engine Optimization (SEO), Website Design|Comments Off on Content Creation For Organic Traffic

6 Reasons Why You Need a Small Business Blog

Small businesses need websites to be found online, and to be represented in the digital marketplace. But with a blog on your website, you can reach a larger audience and develop a larger web presence. Blogs allow you to post content regularly, and speak about new innovations and exciting trends in your industry. But they [...]

By | 2017-12-28T20:45:24+00:00 December 28th, 2017|Advertising, Marketing, Our Services, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on 6 Reasons Why You Need a Small Business Blog

Immersive Marketing For Small Businesses

To keep up with the competition, innovation in marketing is needed. With smartphones as everyone's main source of information and online interaction, marketing is taking a more immersive turn. Immersive Marketing is all about getting the viewer involved - in more ways than retweets or comments. The ability to not only interact with your audience, [...]

By | 2017-05-02T16:52:15+00:00 December 29th, 2016|Advertising, Marketing, Our Services, Tips For Small Business|Comments Off on Immersive Marketing For Small Businesses

Internet Marketing for Small Business

Small business owners work hard to keep the shop running and the customers coming in. That work may have gotten you to where you are, but it is important to market your business to increase your reach in the community. Our marketing services help you and your business be found online, and keep customers returning. [...]

By | 2016-12-22T16:03:07+00:00 December 22nd, 2016|Marketing, Search Engine Optimization (SEO), Social Networking, Tips For Small Business|Comments Off on Internet Marketing for Small Business

Low-Cost Websites for Local Startups

Starting businesses should have a good website. Higher-end sites are great, but we realize that more affordable options are needed. Do-It-Yourself web packages don’t give you the traffic that a custom, responsive website will. Not every business needs a site with all the bells and whistles. There are 2 two main priorities for a website [...]

By | 2017-05-02T16:52:15+00:00 December 8th, 2016|Advertising, BetterBizWorks, Important Business Tools, Marketing, Our Services, Responsive Design, Search Engine Optimization (SEO), Staten Island, Website Design|Comments Off on Low-Cost Websites for Local Startups

Using Pokemon Go as a Marketing Tool for Your Business

It’s been one week since the phenomenon of Pokemon Go hit the app stores and people all over hit the streets. People of all ages, even those who have never played a Pokemon game before are walking, biking, and driving around town to “Catch ’Em All.” As a business owner, what does this mean to [...]

By | 2017-05-02T16:52:16+00:00 July 13th, 2016|Advertising, Current Events, Important Business Tools, Marketing, Mobile apps, Social Networking, Tips For Small Business|Comments Off on Using Pokemon Go as a Marketing Tool for Your Business

Text Appointment Reminders To Your Clients or Patients

BetterBizWorks offers an effective low cost way to send text messages to your patients and  clients.  We offer an on the cloud CRM database that allows you to run sms text campaigns phone campaigns and customer relationship management for as little as $99.00 per month plus sms texting fees. This database can be accessed from [...]

By | 2017-05-02T16:52:17+00:00 May 27th, 2016|Cloud Applications, Database Solutions, Marketing|Comments Off on Text Appointment Reminders To Your Clients or Patients

Marketing To Generation Z – What Do They Want?

Generation Z was born between the mid 1990's to the early 2000's. This generation lives on it’s technology and loves social media. In order to market to Gen Z you need to offer excellent mobile venue. Gen Z lives on their mobile phones and tablets. They spend more time on their apps and the internet [...]

By | 2017-05-02T16:52:17+00:00 May 8th, 2016|Apps, Marketing, Mobile apps, Technology, Website Design, Websites|Comments Off on Marketing To Generation Z – What Do They Want?

Meaningful Traffic Versus Random Traffic on Your Website

Every business owner or webmaster gets spam traffic to their website from scores of marketing companies that are either soliciting you to do business with them or they are promoting their own products on your blog. This kind of traffic shouldn't count in you website traffic analysis.  The traffic that means something is visitors that [...]

By | 2017-05-02T16:52:17+00:00 January 28th, 2016|Advertising, Lessons, Marketing, Tips For Small Business|Comments Off on Meaningful Traffic Versus Random Traffic on Your Website

Digital Business Tools and Marketing

Charles Di Bartolo from BetterBizWorks had an interview with Angel Hart on community television in Staten Island.  Charles talked about digital business tools  and online marketing. He showed some online products, services and software that can help any business to market their company and make it more efficient. Take a look at the video below. [...]

By | 2017-05-02T16:52:17+00:00 January 15th, 2016|Advertising, BetterBizWorks, Marketing, Technology, Tips For Small Business, Uncategorized|Comments Off on Digital Business Tools and Marketing