Google Search Facts for 2010

The trend for online marketing grows stronger and stronger every year. From searching to shopping to buying, all the statistics point to an expanding online market, while print dwindles. So, why is it that half of small businesses spend less than half of their advertising budget online. I believe it's lack of knowledge and fear [...]

By |2017-05-02T16:52:35+00:00March 5th, 2011|Advertising, BetterBizWorks, Lessons, Marketing, Our Services|Comments Off on Google Search Facts for 2010

Add a little Spark To Your Emails

Email marketing is alive and well, but old email promotions are dead. If you want your emails to be more effective, here are a few ways to spice up your email advertising. Get the customer's Attention in the Subject Write compelling text. Make sure your email uses HTML Add Photos that sell Add a  video [...]

By |2017-05-02T16:52:36+00:00January 31st, 2011|Advertising, Marketing, Our Services|Comments Off on Add a little Spark To Your Emails

Using The Data In Webmaster Tools

Google Webmaster Tools offers tons of data. The problem is that the average website owner doesn't know what to do with the data available and reading the instructions in Webmaster tools is sometimes akin to watching paint dry. I am attempting to put together a series of videos to help you get Webmaster Tools up [...]

By |2017-05-02T16:52:36+00:00January 30th, 2011|Advertising, BetterBizWorks, Marketing, Our Services, Search Engine Optimization (SEO), Technology|Comments Off on Using The Data In Webmaster Tools

Google Content Network Advertising

The Google Content network allows Internet advertisers to reach people while searching Google and during the other 95 percent of the time users are Reading and enjoying the rest of the Internet, like while they're browsing other online content. Reaching people while they're browsing the news, blogs or products and reviews. Google uses contextual targeting [...]

By |2017-05-02T16:52:36+00:00January 30th, 2011|Advertising, BetterBizWorks, Marketing, Our Services, Tips For Small Business|Comments Off on Google Content Network Advertising

Google AdWords Tips

Putting an ad on Google AdWords can be a great way to drive traffic to your site and make sales. Creating an effective ad is imperative in order to create profitability in your AdWords marketing program here are some tips for more effective advertising. Use the best Keywords Use Keywords tool & Wonder Wheel Write [...]

By |2017-05-02T16:52:36+00:00January 29th, 2011|BetterBizWorks, Marketing, Our Services, Tips For Small Business|Comments Off on Google AdWords Tips

How to Choose an SEO Company

I came across a video where a website owner asked a Google employee "Which SEO Agency do you recommend? He didn't give one company as an answer but he did give some great guidelines on how to choose an SEO company. It includes what to look for. What to know about etc. The most important [...]

By |2017-05-02T16:52:37+00:00January 28th, 2011|Our Services, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on How to Choose an SEO Company

A Website Without Marketing Is…

A website without a marketing plan is a lonely soul. If you build it they might come, but usually not. At least not without a marketing plan. In my travels I have listened to many business plans. Everyone is going into business online and that's great. The migration of the world's business from brick and [...]

By |2017-05-02T16:52:37+00:00January 27th, 2011|BetterBizWorks, Marketing, Our Services, Social Networking, Tips For Small Business|Comments Off on A Website Without Marketing Is…

The World of Sales Has Changed

Where I grew up in Brooklyn NY back in the 60's things were different then they are today. We had a milk man, A soda man, a fruit man, there was even a fish man who carted around fresh fish on ice. Insurance salesman, brush salesman and people who went door to door selling pot, [...]

By |2017-05-02T16:52:37+00:00January 23rd, 2011|BetterBizWorks, Our Services, Tips For Small Business|Comments Off on The World of Sales Has Changed

Whitehat SEO – Be a Good Guy

Here at BetterBizWorks we offer Seminars and Workshops in Staten Island and New Jersey on Online Marketing Best Practices. There are many offers and promises by unscrupulous companies on the web claiming miraculous changes in page ranking. Some of these techniques are call Blackhat SEO. these techniques can have you banned from a search engine. [...]

By |2017-05-02T16:52:37+00:00January 22nd, 2011|BetterBizWorks, Marketing, Our Services, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on Whitehat SEO – Be a Good Guy

Website Marketing 101 – Effective Landing Page and AdWords

Google and HP put together a video on best practices for effective websites. Before you start marketing your website it should be effective, or you're wasting your money on advertising. Without an effective website you will pay for visitors but they won't buy.  Learn what makes an effective landing page. Make sure your website layout [...]

By |2017-05-02T16:52:38+00:00January 22nd, 2011|BetterBizWorks, Marketing, Our Services, Tips For Small Business, Website Design|Comments Off on Website Marketing 101 – Effective Landing Page and AdWords

How To Track Conversions with AdWords

Many website owners use AdWords for Pay Per Click advertising. Unfortunately most of them to track the conversion rate of their ads. conversion tracking can save advertisers los of money. Tracking can also allow them to create more effective ads. Not using conversion tracking in AdWords is like advertising blindly. Using this tool can help [...]

By |2017-05-02T16:52:38+00:00January 22nd, 2011|Marketing, Our Services, Tips For Small Business|Comments Off on How To Track Conversions with AdWords

BetterBizWorks $99 Website Package

BetterBizWorks offers a fantastic custom website package that includes 5 Web pages, content management system, domain name, hosting, email marketing, search engine optimization, online advertising, virtual office and maintenance for $99 per month. We set everything up for you. We'll design the website for you, put up the content you provide, add pictures and other [...]

By |2017-05-02T16:52:38+00:00January 17th, 2011|BetterBizWorks, Marketing, Our Services, Website Design|Comments Off on BetterBizWorks $99 Website Package

Excellent Book On How To Market To Today’s Consumer On The Web

Most of the people trying to increase their website rank are on the wrong track. Here is a Video Clip from Vanessa Fox. She wrote the book - Marketing In The Age of Google. Anyone trying to market their company on the Internet needs to read this book. There are too many so-called SEO companies [...]

By |2017-05-02T16:52:39+00:00January 12th, 2011|BetterBizWorks, Our Services, Search Engine Optimization (SEO), Technology, Tips For Small Business|Comments Off on Excellent Book On How To Market To Today’s Consumer On The Web

Web Trends

What are today's websurfers looking for? What does the future hold for e-commerce? How will today's technology change our experience on the web. With 268 Billion in projected online sales for 2011 what are you doing to capitalize on online growth? It's an exciting time to be alive. BetterBizWorks, LLC can help you with web [...]

By |2017-05-02T16:52:39+00:00January 11th, 2011|Our Services, Technology|Comments Off on Web Trends

Promoting Your Business on Facebook

It seems like everyone is trying to promote their business on Facebook. Given the fact that at the time of this article Facebook is ranked the number 2 website on the planet, it's a great place to start. I ran across a video that states the facts. It's not instructional but it does give some [...]

By |2017-05-02T16:52:41+00:00January 3rd, 2011|BetterBizWorks, Marketing, Our Services, Social Networking|Comments Off on Promoting Your Business on Facebook

How SCORE Can Help You with Your Business

SCORE used to be an acronym for Senior Core of Retired Executives. SCORE is a government funded business help organization that is a free service fueled by business experienced volunteers that are available to help you plan and improve your business strategies. There are local chapters for SCORE all over the country just waiting to [...]

By |2017-05-02T16:52:41+00:00January 3rd, 2011|BetterBizWorks, Our Services, Tips For Small Business|Comments Off on How SCORE Can Help You with Your Business

Search Engine Optimization Advice From Google

If you want to know about Search Engine Optimization you listen to the experts. There is no better source for Search Engine Optimization than Google. when we design websites for customers, many people insist on highly graphic oriented websites. sometimes they prefer irrelevant names for their URLs. Google explains why these are sometimes bad ideas [...]

By |2017-05-02T16:52:41+00:00January 2nd, 2011|BetterBizWorks, Our Services, Tips For Small Business|Comments Off on Search Engine Optimization Advice From Google

How To Create a Business Page on Facebook

Many people make the mistake of using their personal page on Facebook for their business. Businesses need to create their own business page on Facebook for many reasons: It's required for business by Facebook It's a proper marketing technique You can grant administrative access to an employee You won't clog up your personal page with [...]

By |2017-05-02T16:52:41+00:00January 2nd, 2011|BetterBizWorks, Our Services, Social Networking, Tips For Small Business|Comments Off on How To Create a Business Page on Facebook

Finding the Best Keywords

Google Analytics is a spectacular tool to help you find the best performing keywords for your website or internet advertising. This video shows you how to find the best keywords in a quick 60 second video. Google's Wonder wheel is one of many excellent tools that Google offers to help you with search results and [...]

By |2017-05-02T16:52:41+00:00January 2nd, 2011|Our Services, Search Engine Optimization (SEO)|Comments Off on Finding the Best Keywords