Is Google using the keywords meta tag in web ranking?

In the video below, Matt Cutts explains how Google in fact does not use the keywords meta tag with web ranking. While Google doesn't utilize meta tag in basic search, there are ways to conduct searches that return results specific to meta tags. Watch the video below for more details on how Google treats the [...]

By | 2017-05-02T16:52:32+00:00 August 22nd, 2011|Search Engine Optimization (SEO)|Comments Off on Is Google using the keywords meta tag in web ranking?

Ever wonder why Google gives free SEO advice?

You might think it would make more sense if Google didn’t offer free SEO advice.  If a website isn’t ranking well, then it might become necessary to buy ads which in turn would make money for Google.  With this in mind, why offer free information?  The main idea of Google’s mission is to entice more [...]

By | 2017-05-02T16:52:33+00:00 August 11th, 2011|Search Engine Optimization (SEO)|Comments Off on Ever wonder why Google gives free SEO advice?

Creating a New Website? Things to Look For.

When you look at your existing website what do you see? Do you see something you are proud to show a customer or something less impressive. The fact is that the majority of website owners aren't happy with their existing websites. More than eighty percent of website owners think their website could use some improvement. [...]

By | 2017-05-02T16:52:33+00:00 August 10th, 2011|BetterBizWorks, Marketing, Portfolio, Search Engine Optimization (SEO), Tips For Small Business, Website Design|Comments Off on Creating a New Website? Things to Look For.

Boosting your business with Google Mobile Ads

Mobilizing by going local is a sure way to gain customers especially in an age where the number of smart phone users is rapidly increasing. Location aware ads contain maps, phone numbers, and a distance feature to tell the inquirer how close they are to your business. Creating location aware ads will benefit your company [...]

By | 2017-05-02T16:52:33+00:00 August 4th, 2011|Search Engine Optimization (SEO)|Comments Off on Boosting your business with Google Mobile Ads

Why there is no such thing as building too many links

As long as the links for your website are legitimate and organic, there is no consequence to having too many of them.  In the video below, Matt Cutts explains a few techniques for creating different types of links and why there is no such thing as too many.  Cutts places a heavy emphasis on a [...]

By | 2017-05-02T16:52:33+00:00 August 1st, 2011|Search Engine Optimization (SEO)|Comments Off on Why there is no such thing as building too many links

Google News Badges

If you frequently read Google News, you've most likely obtained one of their new badges by now.  This new feature from Google helps organize your commonly searched articles and also grants badges that rank how much and how often you are reading Google News.  While badges are initially set to private, Google allows the option [...]

By | 2017-05-02T16:52:33+00:00 August 1st, 2011|Search Engine Optimization (SEO)|Comments Off on Google News Badges

Just Try to Keep Up with All of Google’s New Products and Services

It becomes a full time job keeping up with the latest product and services that Google Provides. What is a techie to do. Try Google New. The URL is http://www.google.com/newproducts/ This website offers the newest items Google has to offer. A one stop shop for the latest Google technology. At the time of this writing [...]

By | 2017-05-02T16:52:33+00:00 July 21st, 2011|Cloud Applications, Marketing, Our Services, Search Engine Optimization (SEO), Technology, Tips For Small Business|Comments Off on Just Try to Keep Up with All of Google’s New Products and Services

Google+ Presents Sparks

The idea behind Google+'s sparks function is unique to any other social networking site.  Unlike its precursors like facebook, twitter or myspace, Google+'s sparks function takes a user's interests and retrieves articles, blogs or videos that it deems pertinent.  While this might seem like a simple Internet search, it's more like a search in reverse [...]

By | 2017-05-02T16:52:34+00:00 July 18th, 2011|Search Engine Optimization (SEO)|Comments Off on Google+ Presents Sparks

Surfacing your content

Most of today’s business websites include a blog, Q&A page or section of testimonials.  While these pages are valuable to a site, they have a tendency to become useless if the topics of the questions or blog posts are not relative to one another. Even if a potential customer is genuinely curious about your company [...]

By | 2017-05-02T16:52:34+00:00 June 28th, 2011|Search Engine Optimization (SEO)|Comments Off on Surfacing your content

How Google uses Data from Social Sites for Ranking

At least since the fall of 2010, Google has been using Facebook and Twitter as ranking signals.  While the reason for this seems self explanatory, Google does this as an attempt to measure the character of an author. Google’s web search quality team consists of several subsidiaries including the original blog searchers and a group [...]

By | 2017-05-02T16:52:34+00:00 June 27th, 2011|Marketing, Search Engine Optimization (SEO)|Comments Off on How Google uses Data from Social Sites for Ranking

Smartphones and Your Business

The world of smartphones is changing and expanding every day. Most business owners don't have the time to keep up with the daily changes that smartphone marketing is creating. Google has created a website where you can find data to help you understand the smartphone market. It can give you the information you need to [...]

By | 2017-05-02T16:52:34+00:00 June 26th, 2011|Advertising, Marketing, Search Engine Optimization (SEO), Technology, Tips For Small Business|Comments Off on Smartphones and Your Business

How Can Word of Mouth Help Your Website?

15% of all word of mouth conversations originate from internet search. Word of mouth can make or break your business. Your job is to figure out how to create a buzz about your business through online search. We believe heavily in blogs for word of mouth topics. Google has done some research on Word of [...]

By | 2017-05-02T16:52:34+00:00 June 26th, 2011|Advertising, Marketing, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on How Can Word of Mouth Help Your Website?

Website Tips for Authors and Retailers

I was looking for some Search Engine Optimization tips for retailers and authors, and I found this quick Google video that gives some good tips for both. It offers Amazon.com as an example. Google loves offering a good user experience and Amazon.com definititely offers one.  What I found interesting is that Google explains that many [...]

By | 2017-05-02T16:52:34+00:00 June 26th, 2011|Advertising, Marketing, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on Website Tips for Authors and Retailers

How Much Content For The Homepage?

It seems like I never stop explining that Showy FLASH and pictoral homepages with contnent are useless for SEO. I deal with looks of dissapointment from potential customers. There are ways around it, but there's nothing like contnet on the homepage to boost your Search engine optimization. You can hear it from the pros in [...]

By | 2017-05-02T16:52:34+00:00 June 26th, 2011|Marketing, Our Services, Portfolio, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on How Much Content For The Homepage?

Does Duplicating Recent Posts on Your Homepage Hurt Your Blog?

Many people wonder if duplicate content on their blog affects ranking. Lots of people worry about being penalized fro duplicate content. Google explains their view in this video. A good practice would be to use excerpts on the home page but listen to the explanation for the details.  

By | 2017-05-02T16:52:34+00:00 June 26th, 2011|Search Engine Optimization (SEO)|Comments Off on Does Duplicating Recent Posts on Your Homepage Hurt Your Blog?

Search Engine Optimization Techniques

We are constantly asked about Search engine optimization techniques. What works and what doesn't changes and varies every week. There are basics that do stay the same. Most of the techniques used aren't difficult to perform. Everyone has their preferred tools, but the end result is usually very close. The recipe for SEO consists of [...]

By | 2017-05-02T16:52:34+00:00 May 7th, 2011|Marketing, Search Engine Optimization (SEO)|Comments Off on Search Engine Optimization Techniques

Site Ranking Content Versus Optimization

Webmasters are constantly scratching their heads as they compare competitive websites. Why is this site ranking higher than mine, when their keywords and description are lacking.  Those of us who work very hard on our website rankings often forget that the ultimate goal for search engines is to deliver the best content to their users. [...]

By | 2017-05-02T16:52:35+00:00 April 23rd, 2011|Search Engine Optimization (SEO)|Comments Off on Site Ranking Content Versus Optimization

BetterBizWorks Web Design and Internet Marketing Video

Here's a quick video that shows some of the services that BetterBizWorks, LLC offers. We specialize in cutting edge Web Design accompanied by an effective online marketing program which includes content management, search engine marketing, smart email campaigns, Online directory listings and more. Check out our video and contact us for more details or a [...]

By | 2017-05-02T16:52:35+00:00 April 15th, 2011|Advertising, BetterBizWorks, Marketing, Our Services, Portfolio, Search Engine Optimization (SEO), Staten Island, Technology, Tips For Small Business, Website Design|Comments Off on BetterBizWorks Web Design and Internet Marketing Video

Interview with Sergey Brin from Google.

I thought this interview with Sergey Brin from Google was worthy of a post. I find it fascinating, that Google's goals are true to pure search results for the user regardless of the founders opinions or background. Google truly strives to create an accurate unbiased search result for the user.  The pureness of their philosophy [...]

By | 2017-05-02T16:52:35+00:00 April 4th, 2011|Marketing, Search Engine Optimization (SEO)|Comments Off on Interview with Sergey Brin from Google.

SEM or SEO? Flip A Coin.

Definition: Search Engine Marketing  -  The act of Internet marketing to promote websites by increasing web ranking in search engines. and improving the Position of page listings on result pages through the use of search engine optimization and paid advertisement. Definition for Search Engine Optimization is the same as the definition for Search Engine Marketing. [...]

By | 2017-05-02T16:52:36+00:00 February 5th, 2011|Advertising, Marketing, Search Engine Optimization (SEO)|Comments Off on SEM or SEO? Flip A Coin.