You might think it would make more sense if Google didn’t offer free SEO advice. If a website isn’t ranking well, then it might become necessary to buy ads which in turn would make money for Google. With this in mind, why offer free information? The main idea of Google’s mission is to entice more people to use the web by offering quality advice on the fundamentals of SEO. Google Webmaster Matt Cutts explains how Google succeeds when the web is more populated. By offering no advice and charging users only for ads, Google would thrive for only a short period of time. Watch the video below to understand more clearly why Google strives for a long term relationship with online businesses and website developers.