The Google Content network allows Internet advertisers to reach people while searching Google and during the other 95 percent of the time users are Reading and enjoying the rest of the Internet, like while they're browsing other online content. Reaching people while they're browsing the news, blogs or products and reviews. Google uses contextual targeting technology, which allows you to connect with peoples interests on the Internet while they're searching or reading on other websites of interest them. they will see your ads on their favorite newsites, blogs  and other websites where Google offers their Content Network. Google shows their ads from small targeted blogs and niche sites all the way up to some of the largest retailers on the net. the key is that you're advertising to people during their peak interest times while they are reading about related items. It's can be very cost effective because you only pay when someone clicks on your ad to go to your website. Google's Content Network offers multiple ad formats and the reporting you expect from Google.

 

Their are currently three ad formats for Google Content Network . They include text ads, Image ads or banners and videos so you can effectively connect with consumers with of the kind of advertising that gets the highest response rate. All you need to get started is a simple text ad if you've never done it before. Just write a title, text and a call to action with a link and your good to go. You can check out our article on AdWords for the most basic ads and work your way up from there. Image ads can be done with some basic graphics knowledge. If you have someone that does your web design or web artwork they can help. We also offer expertise in all aspects of web advertising if you need it.  The last format is video I've seen effective ads from a $100 flip video cam with a steady hand and some decent editing skills. There are plenty of excellent videographers we can recommend that we work with if you need a hand with a video ad. whatever way you choose to start, Google content network is an excellent medium for web ads.

 

 

The display ad builder can help you to set up display ads. Their display ads are attractive and effective. The ad builder is fairly easy to use. It helps you to coordinate colors and fonts. It's fun to use and might make you feel like a graphic designer. Just click the ads tab from your campaign in AdWords. Try Google's new interface. If you're uncomfortable call us and we can do it for you. We can build custom ads if the standard ads aren't up to your specs.  Check out the video to learn more.

 

 

Now that you've seen how to get started with the Google Content Network you can go to Adwords.com and check it out. If you need help contact us. We'd love to help you. Have some fun, get new customers and make some money.