At least since the fall of 2010, Google has been using Facebook and Twitter as ranking signals.  While the reason for this seems self explanatory, Google does this as an attempt to measure the character of an author. Google’s web search quality team consists of several subsidiaries including the original blog searchers and a group of Real Time explorers.  These groups view pages and assess a websites rank.  With this information in mind, it might seem like a great idea to try and get as many followers as possible; however, Google is beginning to look for quality over quantity thus, useless robots and software hits to a website are trivial in Google’s ranking.  To find out more about how Google uses Facebook and Twitter for web page rankings watch the video below.

Does Google use data from social sites in ranking?