A website is an essential part of any small business. Not only is it a reflection of your company, but it’s purpose is to inform, make sales, and draw attraction as well as attention to your business.
- Target the proper audience with social media marketing. Use websites such as Facebook, Twitter, and Instagram. Post on these media outlets, use hashtags when appropriate, and follow users that have a relevance to your business.
- With that being said, find influential people who have an interest or relevance to your content. Find out what these people care about, what they want to see out of your website, and make sure that it’s appealing to them. The more interesting your content is, the more engaged the visitors of your website will be.
- Advertising your website is a crucial step. Target high commercial keywords, and use them as often as you can.
- Keep blogs updated as frequently as possible. A blog allows you to post content often, as well as write about new innovations or trends. According to a survey by HubSpot, 60% of businesses that blog regularly will acquire more customers.
BetterBizWorks, LLC Web Design and Internet Marketing is always here to help you with your web design and online marketing needs. We specialize in custom WordPress websites and Search Engine Optimization to bring more traffic to your business. Feel free to give us a call to discuss your online goals, at 212-904-0020.