Many website owners use AdWords for Pay Per Click advertising. Unfortunately most of them to track the conversion rate of their ads. conversion tracking can save advertisers los of money. Tracking can also allow them to create more effective ads. Not using conversion tracking in AdWords is like advertising blindly. Using this tool can help you with your online marketing budget. It's not difficult to add conversion tracking. This video is an intro to conversion tracking.
This video Shows you how to set up conversion tracking.