The Importance of Understanding Your Target Audience
Understanding your website’s audience is essential to the success of your business in the online world. Many companies build their websites based on the “something for everyone” understanding of business. However, in order to achieve success your website should be optimized for your business’ target audience. Demographics Once you determine how your website benefits you […]
Improving Website Accessibility for the Disabled While Improving SEO
Today, businesses are adapting to the needs of consumers from all walks of life. With the improvement of technology come increased access to those with disabilities. A great way to improve your reach online is to make your website more accessible for those with disabilities. Building a website to be accessible to all can benefit […]
What is Schema Markup?
Schema is a new form of Search Engine Optimization (SEO) that helps websites read your information with ease. Schema is a relatively new markup system that can be added to your website. Like other forms of SEO, Schema adds code to the website that helps a search engine site like Google, Bing, or Yahoo find […]
Tips for Eye-Catching Social Media Posts
Social media strategy is key to having a good following and gaining more business in the long run. Developing a digital marketing strategy that fits your business and reflects its style is vital to social media growth. With the following tips, you can create more eye-catching, memorable, and more engaging posts for Facebook or Twitter. […]