We are constantly asked about Search engine optimization techniques. What works and what doesn't changes and varies every week. There are basics that do stay the same. Most of the techniques used aren't difficult to perform. Everyone has their preferred tools, but the end result is usually very close.
The recipe for SEO consists of well planned content, matching effective key words, meta titles and meta descriptions. Using keyword tools to obtain the best keywords for your industry. You need to plan what keywords you want to be found for. You need to consider what your competition is looking to be found for. If you're using a consultant make sure you are involved in these decisions. Any SEO company that won't tell you exactly what they're doing to optimize your website should be avoided. There are no secrets here. Pretending that there is one is usually a lie or a scam to part you from your money. Submitting your website to popular search engines and directories can also help your ranking. Most SEO companies automate search engine submission. Directory submission can be a little trickier. Getting on many of the better directories is a manual process that can take time. It is worth doing, but not to the risk of the directory listings outranking your own website when it is searched for. Your ultimate goal is to promote your site so that it ranks better than the directory listings your submitting to.
Social networking is another way to get your website recognized, but again the ultimate goal is to get them to your website to create a transaction. That transaction can be a purchase, filling out a form or requesting subscription to your email list. The goal should never be to get them to stay on your social networking site. Keeping your prospects on a secondary site is like leasing them instead of owning them. Don't drive people from your site to Facebook, Linked In or Twitter. Keep them on your site. Let them know you have a page on these sites but your goal should be to create transaction on your site, not theirs.
Creating links is a wonderful thing, but it shouldn't be done artificially. Link farms are deceiving and you can be penalized for using them. Creating meaningless reciprocal links is also not the best practice. Getting powerful sites to link to you because of useful content is the best link possible. This takes work on your part, but is the best way to create substantial links. Getting a third party to create phony links is not a good practice. Work with companies that compliment your products or services to link to you. Having larger more powerful site honestly recommend you is an excellent way to create links. Working with fellow bloggers though real comments is good. Using software to create phony links is spamming and you can eventually be severely penalized for it. It may work temporarily but it is a blackhat practice. Three way linking is a practice many companies are using. I Don't believe in it because it is deceptive to the search engines. Anytime you are being deceptive to search engines to gain popularity you may win temporarily but eventually you can lose. It is wrong. We all have a responsibility to use moral business practices on the web. Enough said.
Creating PR releases is a great way to get notoriety. Make sure they're professional and to the point. Creating original articles and posting them on different sites can be a wonderful way to get the word out. Watch the quality of the sites you are posting on and read your rights on what can be done with the articles your write.
With all of the things mentioned in mind, I am posting this video. It shows a few of the techniques mentioned above. Please be aware that there are many ways to perform SEO for your business. Feel free to call us at 347-770-2490 if you have questions or contact us right here from our website.