The world of smartphones is changing and expanding every day. Most business owners don't have the time to keep up with the daily changes that smartphone marketing is creating. Google has created a website where you can find data to help you understand the smartphone market. It can give you the information you need to help you build a marketing plan to help you market to people who use smartphones to buy products and services.  is a great place to start. 95% of smartphone users use their phones to access local information. 88% take action within 24 hours. 71% of us search online because we saw an ad. If this information is interesting to you and you think you can use this to improve performance on your website, watch the video and check out It's a great place to start.