Most of today’s business websites include a blog, Q&A page or section of testimonials. While these pages are valuable to a site, they have a tendency to become useless if the topics of the questions or blog posts are not relative to one another. Even if a potential customer is genuinely curious about your company or having their question answered, it’s highly unlikely they will take the time to browse through unorganized pages. In the video below, several techniques are discussed that can surface the essential material on your website. Sequencing posts and questions that are relative to one another or blend into similar topics is one simple way to surface your content. Other measures such as installing the “like” button or a voting tab will give you an idea as to what people find helpful or important on your site. Watch the video below to learn about how these methods can increase your page ranking.