Google Webmaster Tools offers tons of data. The problem is that the average website owner doesn't know what to do with the data available and reading the instructions in Webmaster tools is sometimes akin to watching paint dry. I am attempting to put together a series of videos to help you get Webmaster Tools up and running. show you how to use the tools available and then tweak your site like an SEO would. some of the things Google Webmaster Tools can help you with are:
- Can people find your website
- What search terms are your visitors using
- Points out mistakes on your website
- Show Google when a new page is added
- Who is linking to your site
- What is appearing in search results
- What are the best performing pages
- Technical issues with your site
- Sends alerts to your email
There are many more ways this website tool can help you improve.To get you started here is an introduction to what webmaster tools can be used for.
First let's get started by finding Webmaster tools, and setting up you account. I couldn't find a step by step video from Google but I did find another video that shows you how to set up. This presentation will walk you through some two of the many features that are offered through the application step by step. Webmaster tools shows you some Google information that you can't get anywhere else.
The First thing you need to do is to verify your site in Webmaster Tools. You can't get any data from the application without it. I'm sure that many website owners that didn't create their site stop here because there is a fear of adding HTML code to their site. It may seem like a big step if you've never done it before, but it is worth doing. If you don't want to work on the back end get a professional to do it for you. This step is worth doing. We are happy to help you if you need it. Here is a tutorial on how to add meta tags to your site. In order to verify your site you won't have to create meta tags all you have to do is copy the meta tag and paste it where Google tells you to. This video will teach you about it.
Webmaster Central is a great place to start learning about all the webmaster tools Google has to offer. It offers a blog for information and interaction along with a guide to help you learn the intricacies of all it's products. The blog helps with Google's most Frequently asked questions. There are also Google webmaster help groups. This is a great place to see what others are doing with their sites, what tools they are having issues with and how they resolved them. Webmaster tools also has a place to report web violations from other sites. Here is a video of the features.
Once you have verified your site Google will start collecting data. the video below will show you how to use the data to improve a retail website. this one happens to be Google Store. The advice is from Google employee. I like to get my information from the source whenever possible. I like this video because it packs practical and useful information for business owners into a short video. you may have to take notes or play it a few times to adapts to the needs you have for your website, but it's worth the effort.
Now that you have the basics down, I hope you will use these tools and improve your website with the information you have collected here. I would recommend taking a look at our article on the Google Trifecta and Google Analytics to take your website to the next level.