Why Use Social Media? Most of us use it. does it really pay. It can, if you use it right.There are companies making money, increasing customer satisfaction. creating fans, and improving their reputation by using social media It can be a double edged sword if it's used wrong. If you engage other people through social media you can get important feedback and input on products and services. Building brand, awareness and a solid fan base is a great reason for using social media. Make sure you pick a medium that fits your business. Check out this Video from Wordtracker.com