Small businesses need websites to be found online, and to be represented in the digital marketplace. But with a blog on your website, you can reach a larger audience and develop a larger web presence. Blogs allow you to post content regularly, and speak about new innovations and exciting trends in your industry. But they do a lot more than that in the grand scheme of things. Blogs help you gain more customers in a variety of ways. According to a survey by HubSpot, 60% businesses that blog regularly will acquire more customers.
Blogs Aid SEO
SEO, or Search Engine Optimization, is how sites like Google, Bing, and Yahoo find you. Those sites use algorithms to match a customer’s search to your site. By blogging, you’ll be able to present more keywords. When search engines can find you more easily, you are more likely to appear closer to the top.
Become an Authority
Blogs allow you to build up a wide array of content over time. Having a variety of articles adds to what your website has to offer. With enough time and effort, a blog with a lot of content and quality articles can be seen by consumers as an authority for those trends.
Give Your Company a Voice
Blogs allow a business to build an online personality. A blog lets consumers know what your company is all about, and adds a voice to the company. It humanizes an unknown business for potential customers.
Have Content for Social Media
Any business can succeed on Social Media if they have quality content posted regularly. By writing articles and posting links to them on Facebook, Twitter, and the like; you can drive up your web traffic and bring in more leads. Your followers can see more quality content from you, which can build brand loyalty and brand memory.
Stay Ahead of the Competition
Blogging often requires a combination of experience and research. Looking into what others are doing across the country, or the globe can help you innovate in your own community. This can help bring you above and beyond your local competitors.
Blogging is an Investment
Every article you write brings with it a long-term investment. Every blog post is a promotion for your business, and a potential way to reach new clientele. Inform the people of your new products, trends, styles, and more.
BetterBizWorks, LLC Web Design and Internet Marketing is always here to help you with your web design and online marketing needs. We specialize in custom WordPress websites and Search Engine Optimization to bring more traffic to your business. Feel free to give us a call to discuss your online goals, at 212-904-0020.