Google alerts is an important business tool to give you an edge over your competition. Keep up to date on the latest trends, hobbies, and industry trends on friends or competitors etc. The most interesting things will come into your email and it’s a free service. Google alerts monitors the web for exciting fresh content. These alerts are email updates of the newest significant Google results such as developing news stories, information about the latest entertainment news, and always having new knowledge concerning your competition.
Here's how it works:
1. You enter a query that you're interested in.
2. Google Alerts checks frequently to see if there are new results for your query.