Video is one of the fastest growing media platforms. Social Media networks are embracing it as one of the best advertising choices, for businesses of all sizes. Videos help returning customers see how you are innovating, and show potential customers why they should choose you.
People Want Videos
Consumers want video. They consume more video than any other medium, on average. They are also 4 times more likely to watch a video about a product, rather than reading an article on it.
Video offers a world of connectivity that is almost unparalleled. 71% of millenials, 58% of Generation X-er’s, and 54% of Baby Boomers prefer video content; according to research from Forrester. With millennials becoming more and more of the workforce every day, it is important to be able to reach that demographic. Most people prefer video for a variety of reasons. Visuals, interactivity, music, etc. Video has the potential to offer a lot more for your customers than other types of media could.
Google is the number one search engine in the world. What is number two? Not Bing, not Yahoo, but Youtube. While technically owned by and integrated into Google, Youtube.com has an independent search for videos specifically. “How-to” videos specifically have become exponentially more popular in searches on Youtube.
Videos are also highly sought after by SEO bots on Google and other search engines. Having a video on your site can greatly increase the likelihood of appearing in the first page of the search.
Increase Conversion Rates
Conversion of viewers to consumers is very important. On average, conversion rates can be up to 70% higher for videos than other marketing media. Videos are an important aspect of a marketing plan, and can help aid the development of a more diverse clientele.
Videos on Social Media
Putting your video onto your social media page can be an easy way to see the level of engagement a video can receive. Users are 10 times more likely to comment, share, like, and engage a video than any other type of post.
BetterBizWorks, LLC Web Design and Internet Marketing is always here to help you with your web design and online marketing needs. We specialize in custom WordPress websites and Search Engine Optimization to bring more traffic to your business. Feel free to give us a call to discuss your online goals, at 212-904-0020.