Whatever it is that you’re marketing for, videos are an important tactic to effectively get your message across. Videos and video advertising are taking over the business world. Videos have the ability to generate emotional cues, far more than a photo or text article can.
Having a video on your website or blog is extremely useful. It’s a great way to bring traffic to your website, as well as spend more time on your website. Custom videos have the ability to show consumers what your business is about, and engage them in the information. Having videos up on your website can give it more personality, strengthen it’s bond with visitors, and increase reach.
According to a 2016 study of marketing professionals, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they prefer to watch a video rather than read a product explanation. As YouTube is the second largest search engine in the world, it’s crucial for small businesses to be present there. There is no better way to share a story than to turn it into a video. Videos have been proven to demand more consumer attention as opposed to any other medium, and the goal is to capture the consumer’s attention. They have the ability to increase conversation between viewers and consumers, which is ultimately a small business’ end goal. According to a recent study, 65% of viewers watch more than ¾ of a video, which is significantly more than text based content.
Video marketing is becoming increasingly affordable, as well as wide spread. Videos allow you to increase the time spent by visitors on your site. Modern customers want to see the product, or whatever it may be that you’re selling, in action. Video preference is one of the most significant driving forces in content marketing.
Call BetterBizWorks, LLC for explainer videos, animated videos, social media videos and video commercials.