Email blasting is a powerful marketing tool for a business to communicate with their audience. These emails spread the word of your business in a professional manner, while keeping your intended audience/clients returning. They are also a significant reinforcement of your brand.
Businesses can build credibility and trust with their audience from the helpful content sent to them. By reading generated emails, the audience can tell right away if your business is right for them. Filtering out clients can save your business time in the long run. Emails can also strengthen relationships between the business and your clients. It gives them the opportunity to stay up to date and keep them engaged. With an audience that is interested in receiving updates from your business, it can increase sales exceptionally for an immediate response. Emails are also a quick tactic to learn what works for your business, and what does not. It can help build traffic to your website, meaning you can see how many people interacted with the link embedded in an email. When links are sent to customers, they are more likely to open them which will drive more traffic to the websites.
According to a study found on MarketingSherpa, 91% of adults like to receive promotional emails from businesses and companies that they do business with. Another study on McKinsey & Company found that email is almost 40 times more effective than Facebook and Twitter combined, to help your business gain more of a following.