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So far betterbizworks has created 46 blog entries.

Post-COVID Small Business Marketing

COVID-19 hit hard for many businesses. According to a recent study by the National Bureau of Economic Research, over 100,000 small businesses in the US have permanently closed their doors during the pandemic. While we are not out of the woods yet, it is important to develop a marketing strategy to help keep your business [...]

By |2020-10-02T16:47:07-04:00October 2nd, 2020|Uncategorized|Comments Off on Post-COVID Small Business Marketing

SEO Strategies for Fall 2020

As the US gets back to business in Fall 2020, it is more important now than ever to have a website that people can find. Strong Search Engine Optimization (SEO) is vital for small businesses that may be struggling to keep up with a socially distancing world. This article will discuss strategies to help strengthen [...]

By |2020-09-04T10:16:47-04:00September 4th, 2020|Search Engine Optimization (SEO), Tips For Small Business|Comments Off on SEO Strategies for Fall 2020

Milanote: Tools for Small Business

With many small businesses, including our own, having to adapt to working from home or having online meetings with clients, it is important to use an organization tool that fits your team’s needs. Milanote is an Australian-based web solution to your organization problems. We have recently started using it to keep our information organized between [...]

By |2020-06-22T14:04:33-04:00June 22nd, 2020|Cloud Applications, Database Solutions, Tips For Small Business|Comments Off on Milanote: Tools for Small Business

Taking Control of Your Online Ordering

The COVID-19 pandemic has shown small business owners one thing, the need for an online presence. While many restaurants set up Seamless or Uber Eats in order to keep operating through the shutdown, many of these systems can take a huge chunk of your profits. The same problem can occur for retail stores. Some online [...]

By |2020-06-19T16:57:38-04:00June 19th, 2020|Important Business Tools, Our Services, Tips For Small Business|Comments Off on Taking Control of Your Online Ordering

WordPress VS Squarespace

When you are looking to build an online presence for your business, the first step is to choose a platform to build your website. WordPress websites make up around 30 percent of all websites on the internet; while Squarespace only holds about 2 percent. WordPress is build to be both user-friendly and adaptable, while Squarespace […]

By |2019-07-09T14:59:29-04:00March 8th, 2019|Search Engine Optimization (SEO), Tips For Small Business, Uncategorized, Website Design|Comments Off on WordPress VS Squarespace

Common Web Design Trends of 2019

2019 is upon us and the ever changing world of web design is evolving. Every year design companies launch new ideas, and sometimes they take the digital design world by storm. Let’s take a look at some growing trends of web design in 2019. Professionalism vs. Playfulness     Many companies in the have been […]

By |2019-07-09T15:07:38-04:00January 29th, 2019|Advertising, BetterBizWorks, Marketing|Comments Off on Common Web Design Trends of 2019

The Importance of Understanding Your Target Audience

 Understanding your website’s audience is essential to the success of your business in the online world. Many companies build their websites based on the “something for everyone” understanding of business. However, in order to achieve success your website should be optimized for your business’ target audience. Demographics Once you determine how your website benefits you […]

By |2019-07-09T15:11:59-04:00January 22nd, 2019|Uncategorized|Comments Off on The Importance of Understanding Your Target Audience

Improving Website Accessibility for the Disabled While Improving SEO

Today, businesses are adapting to the needs of consumers from all walks of life. With the improvement of technology come increased access to those with disabilities. A great way to improve your reach online is to make your website more accessible for those with disabilities. Building a website to be accessible to all can benefit […]

By |2018-10-09T10:06:45-04:00October 9th, 2018|Uncategorized|Comments Off on Improving Website Accessibility for the Disabled While Improving SEO

What is Schema Markup?

Schema is a new form of Search Engine Optimization (SEO) that helps websites read your information with ease. Schema is a relatively new markup system that can be added to your website. Like other forms of SEO, Schema adds code to the website that helps a search engine site like Google, Bing, or Yahoo find […]

Tips for Eye-Catching Social Media Posts

Social media strategy is key to having a good following and gaining more business in the long run. Developing a digital marketing strategy that fits your business and reflects its style is vital to social media growth. With the following tips, you can create more eye-catching, memorable, and more engaging posts for Facebook or Twitter. […]

By |2018-08-06T16:01:22-04:00August 6th, 2018|Advertising, Our Services, Social Networking, Tips For Small Business|Comments Off on Tips for Eye-Catching Social Media Posts

How to Promote Positive Customer Feedback

If you run or own a business, you know how important customer satisfaction is. Without satisfied customers, your business would never grow. This will largely impact if the customer will continue to buy from you or not, which is why it’s crucial to please consumers. Make sure your business is present on different places that [...]

By |2018-05-10T10:19:20-04:00May 15th, 2018|Uncategorized|Comments Off on How to Promote Positive Customer Feedback

5 Marketing Strategies to Target Millenials

Within recent years, marketers have been fixated on targeting the millennial generation. Millennials are generally known as the individuals born within the 1980’s through the mid 1990’s. As this generation is now the largest living generation in America, Pew Research Center reported that this age group is now the largest living generation, with over 75.4 [...]

By |2018-05-08T10:36:09-04:00May 8th, 2018|Uncategorized|Comments Off on 5 Marketing Strategies to Target Millenials

5 Popular Web Design Trends

Web design trends are constantly updating and changing. Websites are much more prone to shifts in technology than traditional print. With each year comes new advancements, which is why it’s important to stay up to date. Here are a few top trends that we have noticed in 2018 so far. Vibrant colors- More websites are [...]

By |2018-05-01T12:03:20-04:00May 1st, 2018|Uncategorized|Comments Off on 5 Popular Web Design Trends

Inbound Marketing vs Outbound Marketing

Small business marketing is on the rise, and traditional marketing strategies, also known as outbound marketing, are becoming less and less effective. According to a study ran by The Guardian, 86% of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90% of executives ignore cold calls. Inbound marketing, [...]

By |2018-04-17T16:20:58-04:00April 17th, 2018|BetterBizWorks, Marketing|Comments Off on Inbound Marketing vs Outbound Marketing

Pinterest for Business Advertising

If you’re a business owner, you may be wondering which social media outlets are most effective for your audience. Of course, the most popular social media platforms such as Facebook, Instagram, and Twitter are extremely useful. Another outlet that is practical but often neglected by businesses is Pinterest. Here’s how Pinterest can help your business [...]

By |2018-04-12T14:05:54-04:00April 12th, 2018|Uncategorized|Comments Off on Pinterest for Business Advertising

Why Your Business Should be Sending Email Blasts

Email blasting is a powerful marketing tool for a business to communicate with their audience. These emails spread the word of your business in a professional manner, while keeping your intended audience/clients returning. They are also a significant reinforcement of your brand. Businesses can build credibility and trust with their audience from the helpful content [...]

By |2018-04-05T16:38:07-04:00April 5th, 2018|BetterBizWorks, Marketing, Social Networking|Comments Off on Why Your Business Should be Sending Email Blasts

Small Business Marketing Trends

The marketing world is constantly growing and changing. If your business doesn’t keep up, it can fall behind. It is crucial for small business owners to ensure their company is in the best shape it can be, while staying up to date with the times. High ranking in search engines- One essential step in running [...]

By |2018-03-20T16:29:22-04:00March 20th, 2018|Advertising, BetterBizWorks, Database Solutions, Important Business Tools, Lessons, Marketing, Search Engine Optimization (SEO), Tips For Small Business|Comments Off on Small Business Marketing Trends

Useful Apps for Small Businesses

Apps are extremely present in today’s business world. They are widely useful to the company, as well as the consumer. Apps are a great tool for entrepreneurs to take advantage of today’s technology, to stay organized, and up to date. Google Drive- Google’s new drive app, docs, allows users to transport and edit files from [...]

By |2018-03-15T15:08:24-04:00March 15th, 2018|Apps, BetterBizWorks, Marketing, Tips For Small Business, Websites|Comments Off on Useful Apps for Small Businesses

B2B Video Marketing

The use of video in online marketing has been growing exponentially. Videos allow for a company to present itself in a new light, and create a more personal connection with the consumer. But what about the B2B companies? Videos can be an incredible avenue to attract potential clients, keep old ones returning, and help inform [...]

By |2018-02-21T17:53:18-05:00February 21st, 2018|Advertising, Marketing, Online Video, Search Engine Optimization (SEO), Technology, Tips For Small Business, Video|Comments Off on B2B Video Marketing

Video Marketing –

    Whatever it is that you’re marketing for, videos are an important tactic to effectively get your message across. Videos and video advertising are taking over the business world. Videos have the ability to generate emotional cues, far more than a photo or text article can.     Having a video on your website or blog [...]

By |2018-02-19T17:14:51-05:00February 19th, 2018|Online Video|Comments Off on Video Marketing –
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