Instagram as a Marketing Platform

Over its course of seven years, Instagram has become one of the most popular social media platforms. This outlet is used for professional marketing, as well as to reach a personal audience. Instagram has quickly become a main outlet for advertising. Here are our best tips for businesses taking advantage of Instagram.

Instagram marketing

Instagram Business

You’ll probably want to convert your account to a business profile. In the profile’s biography, there is a contact section where followers can quickly find your businesses address, phone number, and email.

Interact with Followers

If someone leaves a positive comment on your photo, take a second to reply and thank them, or even just “like” the comment. This simple engagement shows consumers that you acknowledge their thoughts, which will typically help promote brand loyalty.

Interactive Hashtags

This is an important tactic for business Instagram accounts. Create a short, catchy hashtag that’s relevant to your business, and stay consistent with it. This will encourage customers to use the hashtag, which will help you gain exposure.

Post Frequently

You don’t want to overwhelm your audience with 100 posts per day, but make sure that you’re posting enough content to keep your business fresh in their mind.
It’s important to stay up to date with social media trends, or your business could be at risk of falling behind. Consider options thoroughly and strategically, while keeping your target audience in mind.

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