A major benefit that apps offer to small business is push notifications with geofencing. You might have heard of or experienced geofencing, but you may still be wondering how it works and how it can benefit your business. Once you have an app for your business, you can ask your customers or clients to download it. Geofencing is just one feature that your app will have to offer.

Geofencing is the establishment of a virtual geographic location. You can push messages to the app users in the area you’ve selected for convenient reminders about your business. Since your customers will be in the area you’ve chosen, they’ll be in the right place at the right time to take advantage of special offers. For example, a small restaurant notices that Tuesday nights are not as busy as they could be, so they customize their app to send messages about drink specials to customers within their geofence. Also, if a doctor’s office has a slow hour in the middle of the day, they can send a message out to their patients in the area that there is no wait if they come in for an appointment now. So many businesses are still exploring the benefits of geofencing. This feature can open many doors for your business, so get ahead of the curve and take advantage of this new service before your competitors. Call 212-904-0020 and BetterBizWorks will build you a custom app with all the latest features.