COVID-19 hit hard for many businesses. According to a recent study by the National Bureau of Economic Research, over 100,000 small businesses in the US have permanently closed their doors during the pandemic. While we are not out of the woods yet, it is important to develop a marketing strategy to help keep your business [...]
When you are looking to build an online presence for your business, the first step is to choose a platform to build your website. WordPress websites make up around 30 percent of all websites on the internet; while Squarespace only holds about 2 percent. WordPress is build to be both user-friendly and adaptable, while Squarespace […]
Understanding your website’s audience is essential to the success of your business in the online world. Many companies build their websites based on the “something for everyone” understanding of business. However, in order to achieve success your website should be optimized for your business’ target audience. Demographics Once you determine how your website benefits you […]
Today, businesses are adapting to the needs of consumers from all walks of life. With the improvement of technology come increased access to those with disabilities. A great way to improve your reach online is to make your website more accessible for those with disabilities. Building a website to be accessible to all can benefit […]
If you run or own a business, you know how important customer satisfaction is. Without satisfied customers, your business would never grow. This will largely impact if the customer will continue to buy from you or not, which is why it’s crucial to please consumers. Make sure your business is present on different places that [...]
Within recent years, marketers have been fixated on targeting the millennial generation. Millennials are generally known as the individuals born within the 1980’s through the mid 1990’s. As this generation is now the largest living generation in America, Pew Research Center reported that this age group is now the largest living generation, with over 75.4 [...]
Web design trends are constantly updating and changing. Websites are much more prone to shifts in technology than traditional print. With each year comes new advancements, which is why it’s important to stay up to date. Here are a few top trends that we have noticed in 2018 so far. Vibrant colors- More websites are [...]
If you’re a business owner, you may be wondering which social media outlets are most effective for your audience. Of course, the most popular social media platforms such as Facebook, Instagram, and Twitter are extremely useful. Another outlet that is practical but often neglected by businesses is Pinterest. Here’s how Pinterest can help your business [...]
In today’s day and age, marketing plays an extremely significant role within small businesses, as well as the success within the company. Let us help your business reach its full potential with our wide variety of marketing strategies. Social media is a prime example of useful marketing. Websites such as Facebook, Twitter, and Instagram help [...]
For any business, no matter how big or small, social media is one of the quickest ways to increase your audience; and therefore, your customers. Social media platforms help us reach potential consumers and keep customers returning. Connecting in real-time with your customers is also a great benefit of these platforms. For businesses that provide [...]
Return customers are the lifeblood of any small business. It is important for consumers to feel connected to a business, in order for them to come back. With an app for your small business, your customers can see your logo every time they open their phone; and give them access to your contact info, GPS [...]
A major benefit that apps offer to small business is push notifications with geofencing. You might have heard of or experienced geofencing, but you may still be wondering how it works and how it can benefit your business. Once you have an app for your business, you can ask your customers or clients to download [...]
Charles Di Bartolo from BetterBizWorks had an interview with Angel Hart on community television in Staten Island. Charles talked about digital business tools and online marketing. He showed some online products, services and software that can help any business to market their company and make it more efficient. Take a look at the video below. [...]
The Web Design Trends for 2015 include clean, flat design with large beautiful images. All websites should be responsive. Given the current trends with tablets and smart phones you can't afford not to have a responsive website. Font styles over and above the traditional 10 are the rage. Google fonts and web font kits make [...]
Merry Christmas From all of us at BetterBizWorks Web Design and Internet Marketing. May the closeness of friends and the comfort of home, renew your spirits this Holiday Season. To all my Friends here's wishing you a wonderful holiday filled with peace and joy.
Marketing your business is more than just creating a message and determining how to split your budget, it’s also about knowing the recent trends and positioning your money where you’ll get the greatest returns. The internet is a dynamic kingdom, and online marketing is in a continuous flux, containing search engine marketing, which has developed [...]
Today, customers have endless opportunities when it comes to interacting with brands. If you love a certain product you just ordered, you can leave a personal review on the company’s website. If the service at a particular restaurant was poor, you have the option of leaving a negative review on their site for everyone to [...]
Looking to attract more followers on Instagram? Are you using Instagram to its full potential?Instagram engagement is approximately 58 times higher per follower than Facebook. Don’t underestimate its marketing potential. Here are 5 ways to make your brand stand out on Instagram to achieve more followers and get better exposure for your business. 1. Advertise [...]
The 21st century focuses on innovation and technology, and marketing is not exempt from these trends. While you might be uncertain about the benefits of internet marketing, understanding the tremendous power it has can change your mind. What the Customers want: When possible clients hear about your company through word-of-mouth or a print advertisement, they [...]
Just asking someone to share a post is frequently the most effective call to action (CTA) for Facebook posts by brand according to recent reports (TrackMaven). Posts that contain the word "share" have almost two times as many social actions (likes, comments, and shares) on average compared with those that do not (4.02 vs. 2.19 [...]
