Marketing your business is more than just creating a message and determining how to split your budget, it’s also about knowing the recent trends and positioning your money where you’ll get the greatest returns.
The internet is a dynamic kingdom, and online marketing is in a continuous flux, containing search engine marketing, which has developed over the years with further sophisticated search algorithms and targeted results.
If you haven’t used search engine optimization or pay-per-click advertising, it’s not too late to start. If you have, now you must combine it with mobile advertising. The main idea is to embrace mobile marketing as part of your complete internet marketing plan.
Benefits of Mobile SEM
- Highly targeted: Is considered one of the key benefits of SEM. The location services on smartphones let advertisers advertise in an even more targeted way. Business owners can select target customers who are the most probable to pick locations in the surrounding area. This method can be a profitable technique for advertisers who have a reduced budget but still want a presence online.
- Lower cost: Compared to desktop cost per click, the CPC for the same exact keyword on mobile phones inclines to be lower. Moreover, mobile and tablet click share has gone up 30%. In conclusion, you’re paying a smaller amount for every potential customer while obtaining your position in a growing market. Certainly, desktops still have the bulk of clicks, but overlooking the increasing mobile trend would be damaging to business development.
- Response: The mobile phone is fundamentally a personal device, and that converts to user behavior: 89% of mobile handlers take some action as an outcome of a Google search, according to Google. Those actions could be in the type of purchase, a visit to the store, or research. No other type of advertising can have an extraordinary response rate or as much consumer interaction.
Clicks with Google Mobile Extensions
Each business is fighting for consumers’ clicks, and it’s no different on the smartphone, tablet, or desktop. Standard SEM best practices also include mobile, but Google has also applied an array of additions and features to raise conversions for mobile.
- Click-to-Call Extensions: This allows consumers to call your business directly without going to your site and searching for your number. People are accustomed to use the phone for calls, calling you for info on their phones comes naturally to them.
- Mobile Site Links: Site extensions allow users to directly go to the page they’re interested in, without having to navigate through the rest of your website. The easier you make it for consumers to get what they want, the less unsatisfied they will be and more motivated to make a purchase.
- Location Extensions: The greatest way to reach out to local customers is through local extensions. Allow searchers to know where you are located and the directions. The phone is a symbol of convenience, and your ad can show that. If your business is near them, the more likely they are going to consider your services.
- App-Promotion Ads: A lot of time spent on mobile is usually spent on apps. With an abundance of apps available in both the Apple app store and the Google Play store, it’s difficult to get noticed by users. The app-promotion ads let you endorse your app when consumers search for you.
In conclusion, consumers are looking for convenience on mobile devices. Customers are searching for you and what you offer. Mobile marketing has developed into an element of search marketing that you shouldn’t miss out on.