It’s been one week since the phenomenon of Pokemon Go hit the app stores and people all over hit the streets. People of all ages, even those who have never played a Pokemon game before are walking, biking, and driving around town to “Catch ’Em All.” As a business owner, what does this mean to you? You or some of your employees may be caught in the hype; but I can almost guarantee that some of your customers are. In less than a week, this game became the #1 app on both Android and Apple phones.
The new game utilizes the GPS location of the user’s phone, along with the camera to allow them to move around and catch wild Pokemon. For those of you who don’t know, Pokemon are little cartoon creatures that, based on a Gameboy game from Nintendo in 1996. After 20 years, countless trading cards, over 18 seasons as a TV show, at least 15 movies, and over 30 games; Pokemon Go is getting the whole town running about while looking at their phones. Now we will look at what businesses can do to bring in all these Pokemon Trainers.
- Lure Them In: Pokemon in the game spawn the most by busy streets, and parkland. Areas like main streets, college campuses, and community parks are buzzing with people walking around and collecting Pokemon. Some areas are what are known as Pokestops. These places will attract people. Many are important locations, murals, landmarks, statues, longstanding businesses, busy corners, or even churches. If your business is within range of one, or even better – is one, then many players could be coming by. Pokestops are areas where players can get free items every 3 minutes for being nearby. They attract more Pokemon than areas without them, and people can drop what is called a Lure Module on the Pokestop. This item attracts extra Pokemon to the area, and can be seen by anyone. They last for 30 minutes, and can bring in lots of people to the area. A large number of them can be bought for a few US dollars, and replacing them when they are spent is simple. Running Lure Modules throughout the day can bring in loads of potential customers; especially if you create a deal for Pokemon Go players.