The 2015 holiday season is upon us. Black Friday and Cyber Monday have expanded to envelop the entire month of December. Mobile online ordering is at all time highs and the trend is growing voraciously. The larger retailers are leading the trend but the good news for local business owners is that they have better [...]
Attractive, User Friendly Design - The design of your website can affect its ranking to a search engine. Smooth designs and easy navigation can help fix this issue. For more on this view our previous article on the subject. Utilize Social Media - Your business pages on Social Media should have links to and from [...]
Better Biz Works looks at any number of websites throughout any given day. Many websites that were built a few years ago may not look as good today. Studies have shown that the way your website looks is just as important as the content. An older looking website is an easy way to make potential [...]
Wednesday February 11, 2015 Charles Di Bartolo from BetterBizWorks will be holding a FREE Seminar for small business owners with The Small Business Development Center at SCI on Staten Island. Learn the best online business tools available to help you market your business. Social media best practices will also be covered. Charles Di Bartolo gives [...]
The Web Design Trends for 2015 include clean, flat design with large beautiful images. All websites should be responsive. Given the current trends with tablets and smart phones you can't afford not to have a responsive website. Font styles over and above the traditional 10 are the rage. Google fonts and web font kits make [...]
Merry Christmas From all of us at BetterBizWorks Web Design and Internet Marketing. May the closeness of friends and the comfort of home, renew your spirits this Holiday Season. To all my Friends here's wishing you a wonderful holiday filled with peace and joy.
Mobile website usage is growing by leaps and bounds. Your customers are looking for sites that are friendly to their device of choice. Get an edge on the competition. If you have a responsive website and your competition doesn't, that may be a good reason people to abandon their site and buy from yours. Positive [...]
Marketing your business is more than just creating a message and determining how to split your budget, it’s also about knowing the recent trends and positioning your money where you’ll get the greatest returns. The internet is a dynamic kingdom, and online marketing is in a continuous flux, containing search engine marketing, which has developed [...]
Websites today compete for the top spots on Google and Bing when consumers search for a service. While consumers may not search for that particular business, it may come up based on it’s services, and the amount of clicks the site gets. One way the sites get noticed is through Search Engine Optimization, or SEO [...]
Today, customers have endless opportunities when it comes to interacting with brands. If you love a certain product you just ordered, you can leave a personal review on the company’s website. If the service at a particular restaurant was poor, you have the option of leaving a negative review on their site for everyone to [...]
Looking to attract more followers on Instagram? Are you using Instagram to its full potential?Instagram engagement is approximately 58 times higher per follower than Facebook. Don’t underestimate its marketing potential. Here are 5 ways to make your brand stand out on Instagram to achieve more followers and get better exposure for your business. 1. Advertise [...]
The 21st century focuses on innovation and technology, and marketing is not exempt from these trends. While you might be uncertain about the benefits of internet marketing, understanding the tremendous power it has can change your mind. What the Customers want: When possible clients hear about your company through word-of-mouth or a print advertisement, they [...]
Just asking someone to share a post is frequently the most effective call to action (CTA) for Facebook posts by brand according to recent reports (TrackMaven). Posts that contain the word "share" have almost two times as many social actions (likes, comments, and shares) on average compared with those that do not (4.02 vs. 2.19 [...]
Before you decide to have a website built, think about what you want the site to accomplish for your buiness. Will it be a brochure site, a blog or an e-commerce site? Pick a platform that suits your needs. We like Wordpress for blogs. Open Cart and Magento for e-commerce, vTiger for CRM and you [...]
As more companies lean towards computerizing and outsourcing, one thing that stays prevalent in the business world is customer service. No matter what your competition in an area may be, customer service and relations come to play huge roles in how a consumer rates a company in any field. Getting to know your customers [...]
Many business owners come to me asking for more traffic to their website. The thought never occurs to them that having great content on your website is paramount to attracting new customers and keeping existing ones. Today there is no magic pill for web traffic for small business. If you want returning customers, giving them [...]
The internet is changing once again, with the evolution of new mobile products many people are looking at alternatives to standard web platforms. Among websites, Wordpress is one of the most common topping 17% of sites. This titan of the web industry is built to allow for easy use, dynamic visual flow along with interactive [...]
Beginning to market your business can be a challenge, if you don’t know where to start. Marketing online is not just about making a website, or forming a facebook page. Whether posting pictures, videos, or articles for your business, you need to know what look, demographic, and format you should have. Here are ten basics [...]
The majority of American families have access to more than one mobile device on any given day. Over 15% of all internet access in America comes from a mobile device and is rising every day. Use of smartphones and tablets has exploded and the small business hasn’t kept up with mobile demand. The best way [...]
It's 2014. Where is your marketing plan? Hopefully you have cut back or eliminated your telephone book ads and created a fresh website with a local professional website designer, which can help you market your business online. Once your site is built you need to create multiple streams of traffic to your website. Market your [...]
